# Fitbit — Versa 2 Alexa Home Control

A 15-second live-action ad that cuts from a woman on a crowded tram to a dog lying on a heating grate, then to the Versa 2 on a plain backdrop. It sells one idea without voiceover or dialogue: you can control your home from your wrist while you are away.

- Code: AD-0228
- Kind: Ad
- Format: Problem and solution
- Brand: Fitbit
- Length: 15.1s · 9 beats · 35.8 beats/min · 6 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Cinematic, Premium, No voiceover, Music-led, Push-ins
- Original: https://www.youtube.com/watch?v=qLZmUECQ25g
- Full breakdown: https://cutmap.co/v/fitbit-versa-2-alexa-home-control

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-versa-2-alexa-home-control.