# Framer — Cannonball

A live-action comedy spot in which an old man in a striped swimsuit cannonballs off a brownstone stoop and leaves behind a ball, which becomes the hero of a website on a laptop. It then cuts to black for a prompt box, shapes and a Publish button, and ends on the Framer wordmark and a rolling ball carrying the Framer logo.

- Code: AD-0296
- Kind: Ad
- Format: Problem and solution
- Brand: Framer
- Length: 20.2s · 12 beats · 35.6 beats/min · 6 hard cuts
- Industry: Design tools, AI, SaaS
- Style: Live action, Cinematic, Humorous, Dark UI, Device mockups, Cursor-led, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=QQW5kFjQhHM
- Full breakdown: https://cutmap.co/v/framer-cannonball

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-cannonball.