# Framer — Convert launch film

A 37-second product film with no voiceover. It travels from a laptop on a desk into the Framer editor, then through analytics, funnels, an A/B test and a trigger, before a black end section on security and the URL.

- Code: LN-1070
- Kind: Launch film
- Format: UI motion film
- Brand: Framer
- Length: 37.0s · 17 beats · 27.6 beats/min · 3 hard cuts
- Industry: Design tools, Data and analytics, SaaS
- Style: Dark UI, Data viz, Cursor-led, Push-ins, Morph transitions, Music-led, No voiceover, Minimal
- Original: https://www.youtube.com/watch?v=K10oZZmsqn8
- Full breakdown: https://cutmap.co/v/framer-convert-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-convert-launch-film.