# Framer — F1 Keyboard launch

A dark, 3D product film in which one virtual camera orbits, dives and whips around the Framer F1 keyboard, finds its built-in display, then pulls back to the full board and an F1 logo. No voiceover and almost no copy; the product carries the film.

- Code: LN-1266
- Kind: Launch film
- Format: 3D product hero
- Brand: Framer
- Length: 31.4s · 18 beats · 34.4 beats/min · 0 hard cuts
- Industry: Hardware, Design tools, Consumer electronics
- Style: 3D render, Dark UI, Premium, One continuous camera, Push-ins, Whip pans, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=5Ai511vNdtY
- Full breakdown: https://cutmap.co/v/framer-f1-keyboard-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-f1-keyboard-launch.