# Framer — F1 Shipping Today

A dark, studio-lit product film for a keyboard with a built-in screen. Five slow camera moves around one keyboard on a pedestal end on an F1 mark, 'Shipping Today' and a credit line.

- Code: LN-1269
- Kind: Launch film
- Format: 3D product hero
- Brand: Framer
- Length: 25.4s · 10 beats · 23.6 beats/min · 5 hard cuts
- Industry: Hardware, Design tools, Consumer electronics
- Style: 3D render, Premium, Product macro, Dark UI, Slow and deliberate, Music-led, No voiceover, Minimal
- Original: https://www.youtube.com/watch?v=0PgvHAmnBaU
- Full breakdown: https://cutmap.co/v/framer-f1-shipping-today

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-f1-shipping-today.