# Framer — Localization launch

A launch film that opens on a typed tagline translated through French, Spanish, Chinese, Italian and English, then walks through the Localization feature in the product UI. It ends on a Chinese version of a Framer site and a title card.

- Code: LN-0399
- Kind: Launch film
- Format: Feature tour
- Brand: Framer
- Length: 33.9s · 16 beats · 28.4 beats/min · 8 hard cuts
- Industry: Design tools, SaaS, Translation and language
- Style: Kinetic type, Dark UI, Big type, Cursor-led, Music-led, No voiceover, Push-ins, Minimal
- Original: https://x.com/framer/status/1709210144779981011
- Full breakdown: https://cutmap.co/v/framer-localization-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-localization-launch.