# Framer — The Only Free Plan That's Actually Free

A comic live-action spot that parodies shady 'free trial' van salesmen, then flips to fast Framer UI shots to show what is really free and ends on a pay-only-when-you-publish line.

- Code: AD-0285
- Kind: Ad
- Format: Problem and solution
- Brand: Framer
- Length: 33.2s · 22 beats · 39.7 beats/min · 15 hard cuts
- Industry: Design tools, SaaS
- Style: Cinematic, Humorous, Characters, Dark UI, Kinetic type, Fast cutting, Morph transitions, Voiceover
- Original: https://www.youtube.com/watch?v=Kv4WKsavDm4
- Full breakdown: https://cutmap.co/v/framer-the-only-free-plan-that-s-actually-free

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-the-only-free-plan-that-s-actually-free.