# Framer — The truth about serious companies

A live-action ad with no voiceover. A man puts on full clown makeup and a rainbow wig in a dim dressing room. A pull-back reveal turns him into a visual joke about hand-coded websites, then a run of serious-company logos and the Framer mark answer it.

- Code: AD-0257
- Kind: Ad
- Format: Live-action product film
- Brand: Framer
- Length: 29.9s · 11 beats · 22.1 beats/min · 3 hard cuts
- Industry: Design tools, SaaS
- Style: Cinematic, Live action, No voiceover, Humorous, Slow and deliberate, Premium, Music-led
- Original: https://www.youtube.com/watch?v=C08SPlIXDwU
- Full breakdown: https://cutmap.co/v/framer-the-truth-about-serious-companies

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/framer-the-truth-about-serious-companies.