# friend — Introducing friend.

A quiet live-action launch film made of two long, near-static portrait shots: a young woman on a bed, then a young man by a red car at golden hour. It holds on small human moments and ends on the lowercase 'friend' wordmark over his face, so the product never appears.

- Code: LN-0173
- Kind: Launch film
- Format: Live-action product film
- Brand: friend
- Length: 54.4s · 5 beats · 5.5 beats/min · 1 hard cut
- Industry: Consumer electronics, Consumer apps
- Style: Cinematic, Slow and deliberate, Live action, Grain and texture, Emotional, Minimal, Music-led, No voiceover
- Original: https://x.com/friend/status/2082827641338658873
- Full breakdown: https://cutmap.co/v/friend-introducing-friend

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/friend-introducing-friend.