# Friend — Not Imaginary

A 104-second live-action launch film for a wearable AI pendant. Four short scenes show people wearing it while it texts them comments through their phones, and the film closes on a pre-order card.

- Code: LN-0103
- Kind: Launch film
- Format: Live-action product film
- Brand: Friend
- Length: 104.0s · 17 beats · 9.8 beats/min · 14 hard cuts
- Industry: AI, Consumer electronics, Hardware
- Style: Cinematic, Live action, Phone UI, Slow and deliberate, Music-led, Premium, No voiceover, Product macro
- Original: https://x.com/AviSchiffmann/status/1818284595902922884
- Full breakdown: https://cutmap.co/v/friend-not-imaginary

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/friend-not-imaginary.