# Garmin — CIRQA Smart Band launch film

A product launch film for a screenless wearable. It runs from a wrist reveal through macro hardware shots and floating glass data cards to a colour-way line-up, with a few lines of spaced capitals as the only copy. The film ends where it began, on the wrist with the Garmin wordmark.

- Code: LN-0943
- Kind: Launch film
- Format: 3D product hero
- Brand: Garmin
- Length: 81.8s · 29 beats · 21.3 beats/min · 5 hard cuts
- Industry: Consumer electronics, Fitness, Health
- Style: 3D render, Premium, Glass UI, Product macro, Push-ins, Morph transitions, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=as9grxJNylM
- Full breakdown: https://cutmap.co/v/garmin-cirqa-smart-band-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/garmin-cirqa-smart-band-launch-film.