# Garmin — Incremental Becomes Monumental

A live-action chain-reaction ad in which each person's small movement hands off to the next person in a different place, from a desk to a gym. Garmin watches appear on every wrist, and the film ends on a Garmin Smartwatches lockup.

- Code: AD-0222
- Kind: Ad
- Format: Montage
- Brand: Garmin
- Length: 30.1s · 19 beats · 37.9 beats/min · 15 hard cuts
- Industry: Consumer electronics, Fitness, Health
- Style: Cinematic, Match cuts, No voiceover, Music-led, Live action, Premium, Fast cutting, Product macro
- Original: https://www.youtube.com/watch?v=uzRVH9eBj2A
- Full breakdown: https://cutmap.co/v/garmin-incremental-becomes-monumental

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/garmin-incremental-becomes-monumental.