# Garmin — The Never-Give-Up Miles

A 60-second live-action brand film that follows one marathon runner from a health scare at home back to training in the forest, with no voiceover. Garmin appears only as a logo at the start and end and as a watch and phone on screen.

- Code: BR-0123
- Kind: Brand film
- Format: Customer story
- Brand: Garmin
- Length: 60.1s · 22 beats · 22 beats/min · 29 hard cuts
- Industry: Fitness, Consumer electronics, Health
- Style: Cinematic, Live action, Emotional, Music-led, No voiceover, Whip pans, Slow and deliberate, Premium
- Original: https://www.youtube.com/watch?v=Yt84yAzXGr8
- Full breakdown: https://cutmap.co/v/garmin-the-never-give-up-miles

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/garmin-the-never-give-up-miles.