# Garmin — Tri: The Obsession

A cinematic, voiceless brand film that follows one triathlete through swim, bike and run in a cold teal grade, with the watch appearing only twice. It ends on a close-up stare and the Garmin Tri lockup.

- Code: BR-0124
- Kind: Brand film
- Format: Brand manifesto
- Brand: Garmin
- Length: 60.1s · 21 beats · 21 beats/min · 31 hard cuts
- Industry: Consumer electronics, Fitness, Sport
- Style: Cinematic, Premium, No voiceover, Music-led, Fast cutting, Match cuts, Slow and deliberate, Product macro
- Original: https://www.youtube.com/watch?v=S8UQZWrV9Ak
- Full breakdown: https://cutmap.co/v/garmin-tri-the-obsession

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/garmin-tri-the-obsession.