# Ghost — Introducing Core, the personal AI computer

A 2m24s keynote-style launch film in which a presenter on a miniature stage set walks through one day in a stylised house. Each room shows the Core computer quietly acting on his health, kitchen, calendar, shopping and lost keys, with floating UI overlays standing in for a screen demo.

- Code: LN-0194
- Kind: Launch film
- Format: Founder-led film
- Brand: Ghost
- Length: 144.1s · 28 beats · 11.7 beats/min · 31 hard cuts
- Industry: AI, Hardware, Consumer electronics
- Style: Cinematic, Premium, Light UI, Voiceover, Characters, Slow and deliberate, Push-ins
- Original: https://x.com/zainmfj/status/2107146556176798081
- Full breakdown: https://cutmap.co/v/ghost-introducing-core-the-personal-ai-computer

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ghost-introducing-core-the-personal-ai-computer.