# GitHub Models — Launch film

A 28-second kinetic type and UI launch film on a purple gradient. Short lines of copy and floating model cards lead to a code editor typing out an API call, then a drawn-on GitHub logo and a sign-up URL.

- Code: LN-0400
- Kind: Launch film
- Format: UI motion film
- Brand: GitHub Models
- Length: 28.1s · 12 beats · 25.7 beats/min · 0 hard cuts
- Industry: Developer tools, AI
- Style: Kinetic type, Dark UI, Gradients, Morph transitions, Music-led, No voiceover, Push-ins, Minimal
- Original: https://x.com/github/status/1819101292867834367
- Full breakdown: https://cutmap.co/v/github-models-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/github-models-launch-film.