# Glossier — Lip Line launch film

A 30-second vertical launch film for a new lip liner range. Fast beauty close-ups are cut to a rhyming caption that works each shade name into a line of playful copy, then it ends on 'LIP LINE' and a 'Available now at Glossier.' end card.

- Code: LN-1263
- Kind: Launch film
- Format: Montage
- Brand: Glossier
- Length: 30.2s · 26 beats · 51.6 beats/min · 24 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Fast cutting, Beat-synced edit, Captions, Music-led, No voiceover, Bold, Premium, Kinetic type
- Original: https://www.youtube.com/watch?v=5MXsvu1HW6M
- Full breakdown: https://cutmap.co/v/glossier-lip-line-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/glossier-lip-line-launch-film.