# Google — How many ways can you kick a ball?

A 30-second Google Search ad that uses football skill moves as the content of AI Mode queries. Live-action players appear behind the search box and the answer text, and the film ends on a goal-mouth shot and the Google G.

- Code: AD-0290
- Kind: Ad
- Format: UI motion film
- Brand: Google
- Length: 30.1s · 17 beats · 33.9 beats/min · 13 hard cuts
- Industry: AI, Consumer apps, Sport
- Style: Light UI, Kinetic type, Live action, Match cuts, Fast cutting, Push-ins, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=MfDYRK1pAvA
- Full breakdown: https://cutmap.co/v/google-how-many-ways-can-you-kick-a-ball

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-how-many-ways-can-you-kick-a-ball.
