# Google Pixel — Introducing Pixel

A 66-second product launch film with no voiceover. Macro 3D-style camera moves travel over the phone's body, display, camera and screen, with short captions that each carry one spec. It ends on a brand lockup: phone, Google G and the name.

- Code: LN-0787
- Kind: Launch film
- Format: Feature tour
- Brand: Google Pixel
- Length: 66.2s · 23 beats · 20.9 beats/min · 9 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Product macro, Minimal, Push-ins, Music-led, No voiceover, Premium, Device mockups
- Original: https://www.youtube.com/watch?v=K60iy0npb-o
- Full breakdown: https://cutmap.co/v/google-pixel-introducing-pixel

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-pixel-introducing-pixel.