# Google Shopping — Virtual try-on

A vertical product film in which a real model walks through an empty studio and a phone slides in, so the Google Shopping try-on feature happens on her body instead of being explained. The film runs twice, once with a woman and a red-then-yellow dress, once with a man and a navy-then-cream suit, and ends on a one-line call to action.

- Code: LN-1317
- Kind: Launch film
- Format: Feature tour
- Brand: Google Shopping
- Length: 29.1s · 14 beats · 28.9 beats/min · 0 hard cuts
- Industry: Retail, Fashion and beauty, E-commerce
- Style: Light UI, Phone UI, Device mockups, Minimal, Music-led, No voiceover, Premium, One continuous camera
- Original: https://www.youtube.com/watch?v=fBMMev7_VUM
- Full breakdown: https://cutmap.co/v/google-shopping-virtual-try-on

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-shopping-virtual-try-on.