# Google — The most searched sport

A 60-second Google AI Mode ad that starts with one typed question about the world's most popular sport and answers it as glowing kinetic type laid over a fast montage of people playing football everywhere. It then runs three more AI Mode searches (explain, image search, compare) and ends in a crowd montage and the Google 'G'.

- Code: AD-0340
- Kind: Ad
- Format: UI motion film
- Brand: Google
- Length: 60.1s · 21 beats · 21 beats/min · 48 hard cuts
- Industry: AI, Marketing, Sport
- Style: Light UI, Kinetic type, Fast cutting, Music-led, No voiceover, Match cuts, Cinematic
- Original: https://www.youtube.com/watch?v=gPx12V4yiIk
- Full breakdown: https://cutmap.co/v/google-the-most-searched-sport

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-the-most-searched-sport.