# Google — Toughest places to play in the NBA

A 30-second Google Search ad for the NBA playoffs. A search query types over aerial arena shots, an AI Mode answer table appears, and its four rows (Denver, New York, Boston, OKC) become live-action montages with the table text still overlaid. It ends on a crowd-roar montage, 'Search on.' and the NBA × Google lockup.

- Code: AD-0269
- Kind: Ad
- Format: Feature tour
- Brand: Google
- Length: 30.1s · 17 beats · 33.9 beats/min · 26 hard cuts
- Industry: Sport, Media, Data and analytics
- Style: Live action, Fast cutting, Kinetic type, Music-led, No voiceover, Glass UI, Beat-synced edit
- Original: https://www.youtube.com/watch?v=EJJhbcHPqu4
- Full breakdown: https://cutmap.co/v/google-toughest-places-to-play-in-the-nba

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-toughest-places-to-play-in-the-nba.