# Google — What does it take to hit the big shot?

A 30-second NBA Playoffs spot in which a search bar types the question over a teenage player, then Google AI Mode answers it as on-screen text that turns into practice footage, a training plan and a game-winning payoff. It ends on a youth-game celebration and the NBA × Google lockup.

- Code: AD-0306
- Kind: Ad
- Format: Problem and solution
- Brand: Google
- Length: 30.1s · 17 beats · 33.9 beats/min · 17 hard cuts
- Industry: AI, Sport, Media
- Style: Cinematic, Live action, Kinetic type, Captions, No voiceover, Music-led, Fast cutting, Dark UI
- Original: https://www.youtube.com/watch?v=XO8oJo1C5zc
- Full breakdown: https://cutmap.co/v/google-what-does-it-take-to-hit-the-big-shot

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-what-does-it-take-to-hit-the-big-shot.