# Google — Why is Luka's stepback so impossible to guard?

A 15-second Google ad in which a search query types across NBA game footage, then an AI Mode answer and a Deceleration Simulator overlay explain the move on live play, ending on 'Search on.' and a co-branded NBA and Google logo.

- Code: AD-0253
- Kind: Ad
- Format: UI motion film
- Brand: Google
- Length: 15.1s · 11 beats · 43.8 beats/min · 5 hard cuts
- Industry: AI, Sport, Media
- Style: Kinetic type, Captions, Match cuts, Push-ins, Music-led, No voiceover, Fast cutting, Glass UI
- Original: https://www.youtube.com/watch?v=6jELhHO1VNA
- Full breakdown: https://cutmap.co/v/google-why-is-luka-s-stepback-so-impossible-to-guard

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/google-why-is-luka-s-stepback-so-impossible-to-guard.