# GoPro — Anamorphic Lens Mod (HB-Series, HERO13 Black)

A 131-second launch film for a clip-on anamorphic lens. It opens with a black-void product reveal, runs a cinematic 21:9 racetrack sequence, then shows a filmmaker explaining, mounting and testing the lens on race cars before closing on a reprise of the hero footage and the logo.

- Code: LN-1063
- Kind: Launch film
- Format: Live-action product film
- Brand: GoPro
- Length: 130.8s · 23 beats · 10.6 beats/min · 40 hard cuts
- Industry: Consumer electronics, Hardware, Media
- Style: Cinematic, Live action, Device mockups, Product macro, Music-led, Captions, Beat-synced edit
- Original: https://www.youtube.com/watch?v=HM5J6qAytJY
- Full breakdown: https://cutmap.co/v/gopro-anamorphic-lens-mod-hb-series-hero13-black

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gopro-anamorphic-lens-mod-hb-series-hero13-black.