# GoPro — Everything New with HERO13 Black

A 98-second feature-tour launch film that alternates macro product shots on black with full-frame action footage, each carrying one condensed-caps label, and ends on a lens-kit lineup and the logo.

- Code: LN-1159
- Kind: Launch film
- Format: Feature tour
- Brand: GoPro
- Length: 98.3s · 30 beats · 18.3 beats/min · 29 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Premium, Product macro, Big type, Beat-synced edit, Music-led, No voiceover, Dark UI, Fast cutting
- Original: https://www.youtube.com/watch?v=_PMRqrna4sU
- Full breakdown: https://cutmap.co/v/gopro-everything-new-with-hero13-black

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gopro-everything-new-with-hero13-black.