# GoPro — LIT HERO launch film

A 32-second funfair launch film for a tiny point-and-shoot camera. It opens on the GoPro logo, shows the camera lit up at a game stall, then turns the footage into a collage of tilted photo cards on white. It moves to full-frame night rides and ends on a product lockup with 'WHATEVER, WHENEVER.'

- Code: LN-1234
- Kind: Launch film
- Format: Live-action product film
- Brand: GoPro
- Length: 31.7s · 14 beats · 26.5 beats/min · 19 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Beat-synced edit, Fast cutting, Collage, No voiceover, Music-led, Light UI, Bold
- Original: https://www.youtube.com/watch?v=vWYvZ5XVj4Q
- Full breakdown: https://cutmap.co/v/gopro-lit-hero-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gopro-lit-hero-launch-film.