# GoPro — MAX 2 launch film

An 80-second launch film that opens with a dark, rim-lit product reveal of the MAX 2, then runs a fast montage of 360 action footage. Short white type on each clip names one feature, and the film ends on a star-streak product shot and the logo.

- Code: LN-1108
- Kind: Launch film
- Format: Feature tour
- Brand: GoPro
- Length: 80.3s · 28 beats · 20.9 beats/min · 18 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Big type, Fast cutting, Music-led, No voiceover, Premium, Push-ins, Whip pans
- Original: https://www.youtube.com/watch?v=Nuv3ELHLJqc
- Full breakdown: https://cutmap.co/v/gopro-max-2-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gopro-max-2-launch-film.