# GoPro — The $199 HERO: It's 4K'ing Tiny

A 30-second product launch built from a tiny 3D camera and huge black type on grey. The camera tumbles through a fish bowl, then sits next to coins, a banana, chopsticks and a chick for scale, and the film ends on a $199 price and the GoPro logo.

- Code: LN-1101
- Kind: Launch film
- Format: 3D product hero
- Brand: GoPro
- Length: 30.1s · 16 beats · 31.9 beats/min · 8 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Big type, Kinetic type, Humorous, Playful, Handwritten type, Push-ins, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=RaTJCviA1Co
- Full breakdown: https://cutmap.co/v/gopro-the-199-hero-it-s-4k-ing-tiny

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gopro-the-199-hero-it-s-4k-ing-tiny.