# GoPro — Ultra Wide Lens Mod (HB-Series, HERO13 Black)

A product launch film that opens on a black-studio lens reveal, then lets two pro mountain bikers show the Ultra Wide lens through selfie-style and POV trail footage, a split-screen standard-vs-ultra-wide comparison, a 1:1 crop demo and a how-to-attach segment, before closing on the lens and HERO13 Black name cards.

- Code: LN-1100
- Kind: Launch film
- Format: Feature tour
- Brand: GoPro
- Length: 106.4s · 26 beats · 14.7 beats/min · 27 hard cuts
- Industry: Consumer electronics, Hardware, Sport
- Style: Live action, Cinematic, Device mockups, Split screen, Push-ins, Captions, Big type, Music-led
- Original: https://www.youtube.com/watch?v=OgyjZBDcTPw
- Full breakdown: https://cutmap.co/v/gopro-ultra-wide-lens-mod-hb-series-hero13-black

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gopro-ultra-wide-lens-mod-hb-series-hero13-black.