# Grammarly — Less word count. More words that count.

A kinetic type ad in which one sentence is typed out across colour-block scenes, from green to white to cyan to red to lime to mint to navy. The sentence ends on a prompt bar that says 'Let's get to work.' and the Grammarly logo. The brand's speech-bubble mark acts as the transition device throughout.

- Code: AD-0029
- Kind: Ad
- Format: Kinetic type film
- Brand: Grammarly
- Length: 44.2s · 22 beats · 29.9 beats/min · 5 hard cuts
- Industry: AI, Productivity, SaaS
- Style: Kinetic type, Big type, Morph transitions, Flat 2D, Bold, Music-led, No voiceover, Beat-synced edit
- Original: https://x.com/Superhuman/status/1753062628711174651
- Full breakdown: https://cutmap.co/v/grammarly-less-word-count-more-words-that-count

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/grammarly-less-word-count-more-words-that-count.