# Granola — New look, same notepad

A silent rebrand film that opens on a hand-drawn spiral, types out the Granola wordmark, then runs a fast collage of the new identity (app UI, posters, objects, billboards) and closes on a typed tagline.

- Code: BR-0033
- Kind: Brand film
- Format: Brand manifesto
- Brand: Granola
- Length: 21.1s · 22 beats · 62.7 beats/min · 24 hard cuts
- Industry: AI, Productivity, SaaS
- Style: Fast cutting, Collage, Kinetic type, Serif type, Playful, Hand-drawn, Device mockups, No voiceover
- Original: https://x.com/meetgranola/status/2018297996619010233
- Full breakdown: https://cutmap.co/v/granola-new-look-same-notepad

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/granola-new-look-same-notepad.