# Gucci — Gift: The Holiday Campaign

A 106-second holiday brand film that travels through four connected chapters (a red hotel lift, a snowy mountain, a family dinner, a lit-up Florentine party) by walking its characters through doorways. Set to a disco track, with no voiceover and the Gucci wordmark appearing twice.

- Code: AD-0166
- Kind: Ad
- Format: Brand manifesto
- Brand: Gucci
- Length: 105.7s · 22 beats · 12.5 beats/min · 21 hard cuts
- Industry: Fashion and beauty
- Style: Cinematic, Music-led, No voiceover, Premium, Match cuts, Slow and deliberate, Beat-synced edit
- Original: https://www.youtube.com/watch?v=LW9JhcN_5Ow
- Full breakdown: https://cutmap.co/v/gucci-gift-the-holiday-campaign

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/gucci-gift-the-holiday-campaign.