# HeyGen — Meet Dave

A 105-second vertical launch film in a claymation-style 3D look. A bumbling character called Dave is great at everything except video production, until Video Agent turns a prompt into a blueprint, a render and an editable video. Product screen recordings are cut into the story, and Dave closes it waving.

- Code: LN-0311
- Kind: Launch film
- Format: Problem and solution
- Brand: HeyGen
- Length: 104.8s · 30 beats · 17.2 beats/min · 36 hard cuts
- Industry: AI, Marketing, SaaS
- Style: Characters, Captions, Voiceover, Device mockups, Light UI, Cursor-led, Humorous, Playful
- Original: https://x.com/HeyGen/status/2015832103888552108
- Full breakdown: https://cutmap.co/v/heygen-meet-dave

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/heygen-meet-dave.