# HeyGen — Video Agent launch

A founder-led launch film that mixes a presenter talking to camera with clean product UI. He names what stops people making video (time, budget, tools, people), introduces the Video Agent as a 'Creative Operating System', shows it turning a prompt and clips into finished ads, and closes on a waitlist call to action.

- Code: LN-0108
- Kind: Launch film
- Format: Founder-led film
- Brand: HeyGen
- Length: 125.7s · 26 beats · 12.4 beats/min · 24 hard cuts
- Industry: AI, Marketing, SaaS
- Style: Light UI, Captions, Kinetic type, Morph transitions, Push-ins, Voiceover, Premium, Cursor-led
- Original: https://x.com/joshua_xu_/status/1938252187941122091
- Full breakdown: https://cutmap.co/v/heygen-video-agent-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/heygen-video-agent-launch.