# Hilton — Digital Check In

A live-action comedy ad in which a family meets a grand, absurd hotel check-in ceremony, then cuts to the real thing: a phone key, an open door and a family jumping on the bed. The ceremony is played for laughs; the digital check-in is the quick, quiet answer.

- Code: AD-0112
- Kind: Ad
- Format: Problem and solution
- Brand: Hilton
- Length: 30.1s · 20 beats · 39.9 beats/min · 23 hard cuts
- Industry: Travel, Consumer apps
- Style: Cinematic, Humorous, Characters, Fast cutting, Beat-synced edit, Music-led, Premium
- Original: https://www.youtube.com/watch?v=y_j2nhAJQtY
- Full breakdown: https://cutmap.co/v/hilton-digital-check-in

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hilton-digital-check-in.