# Hyundai — Atlas Unveils the Ghost Rabona

A branded robotics film in which the humanoid robot Atlas learns a football trick. It runs from a warehouse training run, through a CCTV-style glitch title and a numbered how-to, to a slow-motion payoff and the Hyundai and FIFA World Cup sign-off.

- Code: LN-1147
- Kind: Launch film
- Format: Feature tour
- Brand: Hyundai
- Length: 48.9s · 22 beats · 27 beats/min · 22 hard cuts
- Industry: Hardware, Sport, Entertainment
- Style: Cinematic, Kinetic type, Glitch, Beat-synced edit, Match cuts, Music-led, No voiceover, Captions
- Original: https://www.youtube.com/watch?v=VnGF4dpB4IA
- Full breakdown: https://cutmap.co/v/hyundai-atlas-unveils-the-ghost-rabona

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hyundai-atlas-unveils-the-ghost-rabona.