# Hyundai — INSTEROID: A Glitch in the Car Industry

A 97-second CGI film that opens on a calm, realistic city drive in the Hyundai INSTER, then breaks the world with a pixel glitch and rebuilds it as a neon video-game race track with a wild concept car, ending on a tagline and logo.

- Code: BR-0223
- Kind: Brand film
- Format: 3D animated story
- Brand: Hyundai
- Length: 96.7s · 26 beats · 16.1 beats/min · 31 hard cuts
- Industry: Automotive, Gaming, Mobility
- Style: 3D render, Cinematic, Neon, Fast cutting, Music-led, No voiceover, Glitch, Maximal
- Original: https://www.youtube.com/watch?v=W2zaCtzUItY
- Full breakdown: https://cutmap.co/v/hyundai-insteroid-a-glitch-in-the-car-industry

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hyundai-insteroid-a-glitch-in-the-car-industry.