# Hyundai IONIQ 9 — Built to belong (30s film)

A 30-second live-action launch film that walks from a street door into a cabin full of different passengers, then shows the car's lights and its drive through a tunnel and over a mountain road, ending on a name card and the Hyundai logo.

- Code: LN-1058
- Kind: Launch film
- Format: Live-action product film
- Brand: Hyundai IONIQ 9
- Length: 30.1s · 17 beats · 33.9 beats/min · 15 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Premium, Music-led, No voiceover, Fast cutting, Match cuts
- Original: https://www.youtube.com/watch?v=Bk7YYNTwgqc
- Full breakdown: https://cutmap.co/v/hyundai-ioniq-9-built-to-belong-30s-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hyundai-ioniq-9-built-to-belong-30s-film.