# Hyundai NEXO — Clearly Committed

A 100-second live-action launch film for the all-new NEXO hydrogen SUV. It follows a string of people at the moment they commit to a change, matches each moment to a car detail, and ends on the line 'Every change starts with commitment'.

- Code: LN-1107
- Kind: Launch film
- Format: Live-action product film
- Brand: Hyundai
- Length: 100.0s · 17 beats · 10.2 beats/min · 57 hard cuts
- Industry: Automotive, Energy and climate
- Style: Cinematic, Live action, Premium, Music-led, No voiceover, Match cuts, Whip pans, Slow and deliberate
- Original: https://www.youtube.com/watch?v=ICs24Y-Wu4Y
- Full breakdown: https://cutmap.co/v/hyundai-nexo-clearly-committed

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hyundai-nexo-clearly-committed.