# Hyundai — The all-new TUCSON, The Boldest

A wordless, music-led CGI design film that moves from a sunrise silhouette through light-signature close-ups, a cabin tour and a city drive to an off-road run in a red-rock canyon. It ends on a two-car hero shot, a title card and a Hyundai logo.

- Code: LN-1052
- Kind: Launch film
- Format: 3D product hero
- Brand: Hyundai
- Length: 74.8s · 22 beats · 17.6 beats/min · 37 hard cuts
- Industry: Automotive, Mobility
- Style: 3D render, Cinematic, Product macro, Fast cutting, Whip pans, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=DLD35xsVn3E
- Full breakdown: https://cutmap.co/v/hyundai-the-all-new-tucson-the-boldest

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hyundai-the-all-new-tucson-the-boldest.