# Hyundai — TUCSON, The Boldest

A 103-second cinematic launch film that intercuts athletes preparing, training and competing with the all-new TUCSON in the city, rain, mud and open country. Feature supers (Pleos Connect, Hybrid, XRT PRO) appear over the matching car shots, and the film lands on a road convoy, the title 'The Boldest' and the Hyundai logo.

- Code: LN-1112
- Kind: Launch film
- Format: Montage
- Brand: Hyundai
- Length: 103.4s · 19 beats · 11 beats/min · 50 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Fast cutting, Music-led, No voiceover, Beat-synced edit, Premium, Live action, Bold
- Original: https://www.youtube.com/watch?v=Pk16qUJFhug
- Full breakdown: https://cutmap.co/v/hyundai-tucson-the-boldest

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/hyundai-tucson-the-boldest.