# Ideogram — Ideogram 3.0 launch film

A 115-second launch film for an AI image model. It opens on a rapid montage of generated images under three short claims, then moves onto an infinite canvas where a cursor drives each feature demo: style reference, text rendering, detail, logos, ads, landing pages, Magic Fill and background replace. It ends on a zoom-out of the whole canvas and a gradient end card.

- Code: LN-0324
- Kind: Launch film
- Format: Feature tour
- Brand: Ideogram
- Length: 115.3s · 30 beats · 15.6 beats/min · 24 hard cuts
- Industry: AI, Design tools, Creative studio
- Style: Light UI, Cursor-led, Fast cutting, Beat-synced edit, Morph transitions, Music-led, No voiceover, Push-ins
- Original: https://x.com/ideogram_ai/status/1904927717281456188
- Full breakdown: https://cutmap.co/v/ideogram-ideogram-3-0-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ideogram-ideogram-3-0-launch-film.