# Ideogram — Introducing Ideogram 1.0

A prompt-led launch film: each feature starts as a line of text typed on black, then the generated image it produces replaces it. Four features (text rendering, photorealism, prompt adherence, Magic Prompt-style sketch input) are shown with the typed prompts themselves, ending on a gallery wall and the URL.

- Code: LN-0278
- Kind: Launch film
- Format: Feature tour
- Brand: Ideogram
- Length: 60.1s · 18 beats · 18 beats/min · 18 hard cuts
- Industry: AI, Design tools
- Style: Kinetic type, Captions, Dark UI, Music-led, No voiceover, Big type, Photoreal, Beat-synced edit
- Original: https://x.com/ideogram_ai/status/1762881278955700270
- Full breakdown: https://cutmap.co/v/ideogram-introducing-ideogram-1-0

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ideogram-introducing-ideogram-1-0.