# Ideogram — Introducing Ideogram 2.0

A square launch film that opens with a fast montage of AI-generated images all spelling 'Create', then walks through colour palette, style, prompt detail, the iOS app and the API on a pastel gradient, and ends on a dark logo card.

- Code: LN-0303
- Kind: Launch film
- Format: Feature tour
- Brand: Ideogram
- Length: 51.5s · 20 beats · 23.3 beats/min · 54 hard cuts
- Industry: AI, Design tools, Creative studio
- Style: Fast cutting, Beat-synced edit, Big type, Light UI, Cursor-led, Phone UI, Morph transitions, No voiceover
- Original: https://x.com/ideogram_ai/status/1826277550798278804
- Full breakdown: https://cutmap.co/v/ideogram-introducing-ideogram-2-0

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ideogram-introducing-ideogram-2-0.