# Ideogram — Introducing Ideogram 4.5

A launch film for an image edit model. It opens on a fast run of category words over AI imagery, resolves to a clean paper-white title, then shows one perfume ad being masked, edited, written on, launched and scaled to billboards, one imperative verb at a time.

- Code: LN-0029
- Kind: Launch film
- Format: Feature tour
- Brand: Ideogram
- Length: 47.4s · 29 beats · 36.7 beats/min · 41 hard cuts
- Industry: AI, Design tools, Creative studio
- Style: Kinetic type, Serif type, Light UI, Morph transitions, Match cuts, Music-led, No voiceover, Photoreal
- Original: https://x.com/ideogram_ai/status/2105327223431737780?s=20
- Full breakdown: https://cutmap.co/v/ideogram-introducing-ideogram-4-5

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ideogram-introducing-ideogram-4-5.