# Insta360 — Capture What Comes Next

A holiday brand film that starts as a cinematic Christmas party, jumps through the camera's screen into a fast montage of 360° footage from a couple's year, then returns to the party for a tagline and logo.

- Code: BR-0279
- Kind: Brand film
- Format: Montage
- Brand: Insta360
- Length: 60.1s · 22 beats · 22 beats/min · 32 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Fast cutting, Music-led, No voiceover, Beat-synced edit, Emotional, Match cuts, Device mockups
- Original: https://www.youtube.com/watch?v=Ip561J-VypU
- Full breakdown: https://cutmap.co/v/insta360-capture-what-comes-next

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/insta360-capture-what-comes-next.