# Insta360 — Flow 2 launch film

A 137-second feature-tour launch film for a phone gimbal. Dark macro hardware shots introduce the product, then a run of short feature chapters each pair a one-line caption with product renders and real footage, ending on a price card and an end screen.

- Code: LN-1319
- Kind: Launch film
- Format: Feature tour
- Brand: Insta360
- Length: 136.8s · 35 beats · 15.4 beats/min · 47 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Big type, Kinetic type, Device mockups, Push-ins, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=tvSLupGWJmg
- Full breakdown: https://cutmap.co/v/insta360-flow-2-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/insta360-flow-2-launch-film.