# Insta360 — X5, Bring The Night to Life

A 2m37s cinematic launch film in which a Paris creator conjures lightning from a 360 camera on a stick, then flies a camera that cannot be seen through Paris landmarks by day and night. Lightning VFX and invisible-selfie-stick 360 moves carry it, with only a few lines of on-screen text before the product close-up and end card.

- Code: LN-1305
- Kind: Launch film
- Format: Live-action product film
- Brand: Insta360
- Made by: Stéphane Couchoud
- Length: 156.6s · 22 beats · 8.4 beats/min · 78 hard cuts
- Industry: Consumer electronics, Creative studio
- Style: Cinematic, Dark UI, Fast cutting, Beat-synced edit, Music-led, No voiceover, Whip pans, Morph transitions
- Original: https://www.youtube.com/watch?v=kTFjlOpFTRw
- Full breakdown: https://cutmap.co/v/insta360-x5-bring-the-night-to-life

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/insta360-x5-bring-the-night-to-life.