# INSTAX mini 12 — Fill your world with joy

A 30-second live-action launch film in which four friends share one lilac camera across a stairwell, an ice cream truck and a sofa. The truck floats up, the friends look up in surprise, and the film ends on a camera line-up, a 'don't just take, give.' line, an app card and the logo.

- Code: LN-1011
- Kind: Launch film
- Format: Live-action product film
- Brand: INSTAX (FUJIFILM)
- Length: 30.1s · 22 beats · 43.9 beats/min · 20 hard cuts
- Industry: Consumer electronics, Creative studio
- Style: Live action, Pastel, Beat-synced edit, Fast cutting, Characters, Light UI, No voiceover, Playful
- Original: https://www.youtube.com/watch?v=1x2V8lDpF-o
- Full breakdown: https://cutmap.co/v/instax-mini-12-fill-your-world-with-joy

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/instax-mini-12-fill-your-world-with-joy.